La Roux - Album Spread

La Roux center spread
La Roux Back Cover

When we started the project, we were always really into this idea of a futuristic version of Brixton, it having a bladerunner-esque quality which we could tap into. I met Elly several times in Brixton where we would wander round the markets and alleyways, finding all the cool little corners which would make an awesome shot. Taking influence from everything from watchmen to streets of rage, it was a long process of getting something right.

I took the photograph underneath the Brixton station overpass, where someone threatened to stab me! Luckily he didnt and I got the image!

Street Photography : Alexander Brown
Photography : Andy Whitton

Back Cover

The idea for the back cover came from the idea of seeing glimpses of this future world within reflections. Reflections are quite a strong theme within the album, and fit with the whole fantasy/reality concept within the campaign.